Four Qualities of a Successful Marketing Associate

When looking for marketing associates or executives to hire, recruiters and managers often want to know what your strengths are. They like to hear from you what you think sets you apart from the rest and what you have confidence in.

While many people come with extremely tailored responses to these questions, it’s very important for you to be honest in your answer. There’s nothing holding them back from letting you go after a few months of hiring you if they find that you don’t possess the qualities you boasted about during the interview.

These qualities are something that you have to pick up, something that you have to sharpen and something that you might need to work very hard on if you want to truly put them down as something that you possess and are able to exhibit naturally. Let’s take a look at these four in-demand qualities.

Business Driven

Successful marketers must understand how a business works. Unless you have an encompassing idea of how the business functions, how it works and what it stands for, you’ll never be able to connect the customer to the core value of the business.

Making empty promises in a marketing campaign are easy, but not being able to follow up on those promises is an absolute disaster for the company and a nightmare to deal with.

In addition to understanding the business model, you need to be able to come up with creative ideas on how you can push this image into the customer’s mind so that they think of the company in the same way that the company wants them to. It’s a tricky road, but it’s something that marketing executives must have.

Vision

This is a quality that lacks even in managers and top level employees. As a successful marketer, you must have the vision to know how customers are going to react to a particular marketing campaign and how they’re going to feel about the brand if it’s portrayed in a certain way with them.

It’s something that you need to study carefully and find out about before you go out and make your marketing campaigns. As a marketing executive, you must realize what the brand is looking to accomplish and how you can make it happen for the brand.

You need to be able to convince other people that the vision you have for the brand and for a marketing campaign has the potential to be a successful one.

Customer Driven

This point cannot be stressed upon enough. Recently, an online shopping company announced a fresh investment into its firm. They decided that they were going to devote a large amount of this investment in improving their customer experience.

It’s an important aspect for any business today to realize the value of their customers and value them and try and cater to their needs through products.

A successful marketing executive will realize the importance of being customer driven and giving custom tailored solutions for customers in such a manner. Marketing executives who keep their customers happy tend to be the most valuable in the business.

Digital Literacy

In a world like today where everything is done via social networks and everyone is voicing their opinions online, we need marketing executives who are comfortable working online and do not shy away from digital media.

Individuals who take the initiative to try out new digital marketing strategies and can double up as digital marketers as well as core marketing campaigners have the most amount of value in our industry as things stand.

If you’re comfortable working with the likes of Pinterest, Twitter and Facebook as well as realizing how to run TV and Radio campaigns in addition to stalls and road shows, a higher management position in marketing is never far away.

Current job seekers should realize that these values are very important, and if you can exhibit these qualities and try and pick them up as quickly as possible, you’ll do well.

Lazada Malaysia, a start-up e-commerce venture is currently looking at hiring marketing executives. If you feel that you’re up for the challenge and are looking for something exciting, you shouldn’t hesitate to apply. You can follow their Twitter updates here.