6 Tips for Online Marketing

Success Marketing is a very vital thing in business activities. For a businessman who has a business as well as products and services, marketing activities are the main key to staying afloat during increasingly fierce competition.

In general, marketing activities are understood as an activity to promote goods or services produced by producers to consumers.

Meanwhile, according to one marketing expert, Philip Kotler, who is also referred to as the Father of World Marketing, marketing is defined as a social process where individuals or groups obtain products or services they need by creating, offering, or exchanging products or services of economic value to other parties.

With the development of today's marketing world, marketing activities do not only occur in the physical market but can occur anywhere, especially in the online (virtual) world.

The virtual world has become a fertile new marketing field for marketers to market their products or services more easily, quickly, and at the lowest possible cost. The following are successful tips for marketing your products or services online:

Viral! Viral! Viral!

One of the main keys to being successful in online marketing is to make information about the products and services that we create known to many people. For those of you who are confused about how to make the information we have become known and known to many people is to make it viral!

Viral is a condition that spreads widely and in a short time. To make our marketing activities go viral, we must optimize the use of social media in every marketing activity we do. Try using various social media platforms such as Twitter, Facebook, Instagram, Pinterest, and many more to get consumers to know our products and services.

By using social media, marketing activities will become much easier and faster. Marketing through social media will help information about our products and services, such as the latest product info, discount promos, or other promotions, to be viral and able to reach a wide scope.

Choosing the Right Online Channels

With the increasing number of online channels that can be used by a marketer, it is imperative that choosing the right online channel is the main process to achieve our marketing goals. We can't just use all available online channels to make our marketing activities successful. The most popular online channels that can be used in activities

marketing includes social media, websites, blogs, and YouTube. The use of social media and blogs can be an option that does not require us to spend money. If you want the marketing effect that we have to be stronger and more widespread, we can optimize the use of websites and YouTube.

However, using these 2 channels will cost quite a bit because we have to incur costs such as design costs, advertising costs, and content creation costs.

Creating Interesting Content

In online marketing activities, marketers need quality content to be distributed online in cyberspace. Without content, online marketing activities will not have big implications for the results we want to get, namely information about our products and services is widely known.

'Content is key,' says Lenny Renshaw, a marketer who serves as Online Marketing Manager at a large London-based agency, 'The content itself must be creatively packaged so that consumers are interested in seeing our content and interested in spreading the information.

Lenny admits that creating interesting content is not an easy business, we must know what consumers like and are interested in first to be able to create interesting marketing content. Interesting content can be in the form of videos, infographics, diagrams, moving images, lookbooks, photos, articles, and so on.

As a reliable online marketer, creative content packaging must be the main concern to make our products and services widely known.

Creating Unique and Memorable Messages for Consumers

Content without a strong and unique message is also useless content and will not make our marketing activities successful. In creating quality content, marketers must be able to create messages that are unique and easy to remember by consumers.

As in the ad below, which takes advantage of the momentum of the World Cup to create content on Twitter to promote the UK's leading chocolate wafer product.

Sneakers took advantage of an interesting incident at the 2014 World Cup Brazil, when Luis Suarez, an Uruguayan team player, but his co-star from Team Italy, create unique content and have an interesting message.

The message conveyed is very very interesting and will make consumers laugh when they see this picture.

A good online marketer must be able to see the opportunities that exist, take advantage of them and apply them to content that is of course able to be remembered by the wider community for a long time and makes people not hesitate to spread the content that we have.

Creating a Website

For our marketing activities to be more extensive, we must have at least a website to make it easier for our consumers to find all information about the products or services we have. With a website, consumers don't need to be confused about finding information from various online channels such as social media.

Sometimes by only having one website, a product or service can reach consumers widely. Just imagine if we become consumers who are confused about finding information about a product that does not have a website and we have to look for information on various social media such as Facebook and Twitter. This is not a practical way to get customers.

With a website, we can take advantage of various features on Google to make our website have a large number of visitors (traffic) such as PPC (Pay per Click) features, SEO (Search Engine Optimization). This will certainly make it easier for our marketing activities to reach a wide audience.

Always Update Regularly

The last tip to make our online marketing activities successful is to periodically make updates on the online channels that we use.

By providing the latest updates that are periodic and unique, people will not be bored to always peek at the online channels that we use so that the latest information about our products and services can be channeled properly.

By providing updates on news or new content regularly, will increase the possibility of our consumers spreading more news or information about the products and services that we have.

Just imagine if we always provide unique and interesting content, and our consumers share the content that we have through their social media, how much marketing or consumer reach will we get?

One content can lead us to a new consumer, what if we update dozens of content regularly? Regular updates are also able to indicate to consumers that we are actively conducting online marketing activities.

These are tips for the successful marketing of products or services online. Hopefully, it can be useful for readers.