Understanding Business Research Methods
Business today has become something very complex. Various factors interact with each other and make business unpredictable. On that basis, a systematic method is needed in overcoming various problems that arise in the business.
The business research method is a systematic method that is useful for researching various aspects related to business. Business research methods mostly use the same solution ideas as other scientific research methods. In business research methods, explanations and problem solving steps must be logical and systematic.
Logical means that conclusions must be based on facts on the ground, not mere inspiration. Systematic means that the way the research works is structured in accordance with other scientific research methods. In addition, the research must be proven and repeated by others.
The pattern of drawing conclusions in business research can be divided into two types, namely deductive and inductive. Deductive inference method can be done by drawing specific conclusions from general facts. Meanwhile, the opposite of the deductive method, the inductive method draws conclusions from specific facts.
For example, you want to know why the productivity of your workers has decreased. You look for general facts such as the number of outputs produced by your workers per day. From there, then find out why the decline occurred.
Types of Business Research Methods
According to the type of data, business research can be divided into two, namely qualitative research and quantitative research. Both types of research can be carried out depending on the type and purpose of the research to be carried out. Therefore, research planning is very important to do. Researchers will plan in advance about the goals and objectives of their research.
The aims and objectives of the research are then translated into the research method to be carried out. In exploring this research method, the types and needs of the data are defined. The amount of data, which samples are needed in the study, and the type of data to be used must be defined in this phase.
Qualitative Methods
Qualitative research methods are research methods that use data other than numerical data. This means that the data used does not contain numbers. The data used, for example, is grouping data into several categories.
An example of business research that falls into the qualitative category is tracing whether consumers know what products are on the market and what they think about these products.
Quantitative Methods
Contrary to qualitative methods, quantitative methods use numbers as their research approach. The data commonly used in this type of research is usually expressed in numbers or numeric such as ratio data.
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