Job and Responsibilities of Sales Executive

A salesperson's job can be broadly classified as making sales. Even in sales, however, there is a hierarchy and various responsibilities that must be accomplished on a daily basis. There is sales execution and then there is sales management. 

Your job responsibilities can be determined based on your sales profile. Sales executives have an entirely distinct set of responsibilities than sales managers. Let's go over both profiles in greater depth.

Job and Responsibilities of Sales Executive

1. Prospecting

Prospecting is the first and most important duty of a sales executive in a company. It is the sales executive's responsibility to provide leads to the firm through a variety of methods such as cold calling, creating inquiries, handling inquiries, and other sales tactics in order to ensure that the company receives strong leads on a regular basis.

2. Database administration

Naturally, when prospecting, a salesperson is expected to keep a database of their daily activities, or at the at least, build a CRM that assists the company in better converting leads to prospects and prospects to customers.

3. Creating a pipeline

After prospecting and database management, the pipeline comes into play, which can only be developed by the sales executive and is one of the most significant sales tasks. The executive must divide the pipeline into three categories: hot, warm, and cold clients. This denotes clients who are extremely interested, somewhat interested, and uninterested, accordingly.

5. Taking care of complaints

At the sales executive level, the primary client problems must be addressed. This is because the sales representative is the brand's face in front of the customer. As a result, if a consumer has an issue, he will first approach the sales representative, then anyone else. As a result, many businesses provide training to salespeople so that they can manage consumer complaints properly.

6. Self-discipline

This is a very concrete aspect of the sales process. By self-management, I mean that the salesperson should be well-versed on the company's product. He should also be aware of basic techniques such as negotiation techniques, the best methods for prospecting, and how to turn a prospect into a customer. 

At the same time, the sales professional must manage himself in terms of grooming, strengthening communications, and maintaining discipline. These factors have a direct impact on the sales executive's performance and, as a result, his or her evaluation.

7. Management of relationships

When a product is sold, the sales process does not end. In fact, the sales representative should maintain contact with the final consumer even after the product has been sold. 

Many companies have a rule that once a product is sold for the first time, a separate sales team is put in place to focus on relationship management, such as cross-selling other products or maximizing the benefits of relationship marketing by selling more quantities of the same product to the same customer according to their needs. As a result, sales executives play a vital role in relationship management inside a firm.

All of a sales executive's tasks are listed above. The sales executive is the soldier who defeats the opposition's primary army in a fight of two armies. Being a sales executive is difficult since you are often rejected, which demotivates you. This is where the sales manager, who is crucial to your sales executive career, comes in.

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