Ten Reasons Small Businesses Should Use Paid Search Engine Marketing

Why Should Small Businesses Use Paid Search Engine Marketing? Let’s find out the reason here.

1. User-driven 

Traditional forms of advertising usually have to get people’s attention when they are not necessarily interested. In contrast, search engine marketing, specifically Pay per Click (PPC) marketing, is an easy and effective way to reach your customers at the very moment they are searching for your offerings.

 2. Flexible cost & budgeting 

With search engine marketing, you only pay for clicks to your ads. Typically you establish your pay-per-c1ick budget and the amount of money you are willing to pay for a visitor to land on your page. This makes it easy to scale things up or down based on your return on investment or other factors.

3. Wide reach 

Paid search marketing is by far the cheapest paid form of marketing that enables you to reach a local, global or nationwide audience in the shortest period of time. 

4. Targeting 

Most search engines give you the ability to target your market by geography, demographics, by time of day and day of the week. When combined with keyword specificity, unique offers and well-written ads, you can focus tightly on your target market. This ensures that the majority of people viewing your ads are qualified prospects.

5. Realistic for all businesses 

Since you control the budget and cost of traffic, PPC advertising allows businesses of all sizes to advertise and reach their target customers. PPC marketing “levels the playing field” for small businesses, especially if your campaign research results in the right keywords. 

With the right campaign management, your ad can be placed immediately above or below a larger competitor. This effectively allows you to compete without having to substantially outbid the larger advertiser. 

6. Brand visibility 

Paid search marketing is a great complement to other marketing activities. We have seen that users tend to use a search engine immediately upon seeing or hearing an offline ad (print, television, radio) or reading offline marketing collateral. Search engine visibility via the pay-per-c1ick ad acts as signposts to direct people to the website. 

7. Immediate results 

The research, setup and implementation cycle of pay-per-click campaigns can take place in just a few days, as opposed to natural search engine rankings, which usually requires weeks or months to gain desired rankings. Pay-per-click campaign results are immediate: The day your ad is placed, the clicks to your website begin! 

8. Campaign control 

You have complete control of all aspects of your campaign. Due to the measurable results of search engine marketing, keywords and ad messages can constantly be tested and improved. The most successful words and messages can be included in your other marketing tools and programs such as marketing materials, your website and direct marketing. 

9. Real-time tracking 

Metrics such as effectiveness of keywords and phrases, ad traffic generated and ad conversions provide campaign managers with the data to alter campaigns almost in real-time. Unlike a printed piece or mailer, the lag time to judging ad effectiveness is hours, not days, so you can respond quickly to either good or bad performing ads. 

10. Measurable 

Every click provides valuable answers to your performance questions. What keywords lead users to your website? What ads interest potential customers? How many visitors from those clicks become sales leads? Based on the results of your search engine marketing program, keywords and ad messaging can constantly be adjusted to maximize your ROI. 

Share :