Write Every Day – Don’t Post Every Day
Write Every Day – Don’t Post Every Day
Writing every day is good. However, I don’t believe you should publish a new post on your blog every day. Here are five tips that explain why frequent writing is good, but frequent publishing is not so good.
1. Writing Often vs. Publishing Often
Writing often is good practice. A great way to get good at something is to do it often. Frequent writing allows you to hone your skills; to improve your ability as a writer.
Publishing often is overwhelming. It’s a lot of work for you to complete a post every single day of the week. Even if you limit yourself to weekdays and do all your writing at the weekend, writing five posts every week is still a lot for many of us.
By all means practise your writing – just don’t feel the need to publish everything. It’s not just a lot for you – it’ll overwhelm your readers.
2. Publishing on a Schedule
No matter how often you publish new content, it’s good to post on a consistent schedule. This sets your readers’ expectations by making the appearance of new content predictable. Basically, they will know when a new post is due.
Maintaining a steady flow of content is also important because it gets you into a routine. You can write great posts and start building up your archives. Quality is key; however, you should also aim to produce a quantity of great content too.
3. Share Your Content Gradually
Did you just write 3 posts in one sitting? That’s great. Just don’t post them all at once. You might have a lot to say right now, but readers are unlikely to keep up if you flood them with loads of new content in a very short space of time.
Giving your content time to breathe is essential – it means there’s a day or two for readers to check out your latest post before the next one lands.
And if a really good post is still doing well, you can choose whether to leave it alone while it continues gathering momentum – or take advantage of the momentum by getting something new on the blog. Just don’t push your best posts down the page too quickly.
4. Make the Most of Your Good Days
If you’re in the mood to write, do a lot of it! This means you can start to build up a supply of posts for future use. You’ll realise the benefit of doing this when you hit a bad day.
There will be days when you don’t want to write, or you don’t have time, or you’re too tired to do it. Got some existing posts ready to go? No problem! Just publish one of those instead.
If you can though, try to write something every day – even if it’s just a list of ideas or post titles to be used in the future. Doing this is more valuable than it might seem at the time.
5. Don’t Panic if You Run Out of Ideas
Sometimes, you’ll have a massive amount of ideas for your blog. If you feel particularly creative – go with it. Write down all of your ideas, no matter how crazy they might sound. Who knows, you might find a use for them in the future.
At other times, you’ll feel like you’re stuck in a rut. This is when you can check your mega list of ideas and pick one that looks interesting. You can also try posting a poll, starting a discussion or engaging with people on social media sites.
If you try to do too much, too soon, chances are you’re going to burn out. Don’t rush through all of your ideas too quickly – by all means write daily if you can, but don’t overextend yourself by publishing too much content in a short space of time.
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