7 Tips for Grabbing a New Reader’s Attention on Your Blog
7 Tips for Grabbing a New Reader’s Attention on Your Blog - Last week, I shared 5 tips for drawing attention to your next blog post. This was focused on things you should try to do with each of your posts.
Today, I’d like to share some more general ideas that will help your blog as a whole. When visiting your blog for the first time, readers need to be blown away. These tips will really grab the attention of new readers and push them to keep coming back.
1. Pitch Your Blog
This goes beyond a quick explanation of what your blog is about. It’s your opportunity to sell the blog. With so many blogs out there, readers need a damn good reason to stick around. It’s essential to get this right, or you’ll be losing people at the front door.
2. Write Remarkable Posts
When writing a new post, imagine that it will be the first thing that someone will see on your blog. This post could make or break your blog for that person. Don’t expect to write perfect posts – just have something to say in every post you publish.
3. Show Off Your Best Stuff
In time, you’ll find that some posts emerge as the cream of the crop. It’s generally a good idea to place a list of your top posts in clear view of anyone who lands on your homepage – or in fact, most of the pages on your blog. But you could change the placement slightly if your homepage differs from your post pages.
How to measure your best stuff? Take your pick: pageviews, comments, retweets, or just your personal favourites. If you can’t decide, or you have hundreds of posts (or both), why not provide multiple lists?
4. Get a Striking Design
If you’re not a designer, hire someone to help you out, or use a theme that can be easily customised – such as the Genesis framework.
Make the most of your header area – don’t waste space with a huge banner or loads of ads – keep it simple. Also, ensure you keep clutter to a minimum.
5. Organise Your Categories
A huge list of categories with only 1 or 2 posts in each one can be very off-putting – what if I want to see more from a particular category? Even if you write about lots of topics, try to group things together somehow. Don’t create a new category for every other post you write.
6. Show Off Your Community
A blog with no comments looks lonely and abandoned. A blog with no replies from the author looks like the blogger doesn’t care. Comments are one of the most important lifesigns of your blog – don’t ignore them, and don’t stop trying to increase your blog comments.
7. Have a Personality
Readers are much more likely to relate to a real person than some mechanical robot writer. Posts written with style, character and personality are far more likely to make a connection than a generic set of ideas that the author doesn’t even follow on their own blog.
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