What is Content Marketing? - Definition of Content Marketing

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What is Content Marketing? - Definition of Content Marketing

The terms content marketing, content marketing, and content marketing these days are often spoken, especially in the context of digital marketing.

He said content marketing is the best digital marketing model today. But what exactly is the meaning of content marketing?

Why is content marketing currently the most effective strategy for gaining loyal customers?

Why is this strategy more effective than traditional marketing?

This is the answer ...

Definition of content marketing

In short, using content for marketing purposes.

But for formality, this is a rather long definition of content marketing or (translated) content marketing:

Content marketing is a marketing strategy where we plan, create, and distribute content that can attract the right target audience, then encourage them to become customers.

So there are 2 goals of content marketing:

Get new audiences to get to know your business.

Encourage (invite) them to become customers.

Still, confused?

Try to remember one of the accounts belonging to a large company/brand that you follow on social media. Usually, they send interesting updates…… it can be in the form of photos, videos, articles, or just a status update.

That's one example of content marketing.

Content in content marketing can take many forms. As just mentioned: pictures, videos, audio, text, etc.

Apart from form, we can also distinguish content by its nature: entertaining, educational, emotional, etc.

Most importantly, your content must be interesting.

If your content is not able to make other people interested in listening, then you are failing in your content marketing efforts.

Content Marketing

Guide This guide discusses the stages of developing a content marketing strategy for your business. As well as ways to create quality content that can attract visitors and encourage them to become customers.

Why is content marketing more effective?

Talk about the effectiveness of content marketing (and other modern marketing strategies), of course, it is easiest when compared to traditional marketing models.

For that, let's look at the differences first.

In traditional marketing, they usually promote what they sell - products/services - through advertising media. The hope is that those who see the ad will buy it immediately.

The problem is… this model is no longer effective now.

The community is immune to product promotion. So when they see online and offline advertisements that promote products, they are considered winds of the day.

Promotional advertising provides no benefit to others.

That's why the click rate is so low:

Only 0.12%.

But don't get me wrong…… content marketing practitioners can also use advertising.

The difference is, advertising is not used to directly promote products. Rather, it is to distribute useful content.

Now ask yourself:

Which is more interesting, ads promoting products… or ads promoting free content that is useful to you?

Content of course.

Therefore, content marketing is superior to traditional marketing.

But if we promote content, not products, what about sales?

If we recall, the purpose of content marketing is to attract new audiences and encourage them to become customers (make purchases).

The first one was clear, earlier.

With our content, it becomes easier to attract new audiences, compared to traditional marketing.

Now the second…… the following statistics are quoted from OneSpot (2015):

Websites that use content marketing get 6x higher conversions and sales than those that don't.

The reason?

When promoting your product/service, the public knows nothing about your credibility. This is because you are only showing what you are selling.

Therefore, the sales conversion will be smaller.

Meanwhile, if you have valuable content, people will know that your business can be trusted. Sales conversions will increase.

Short term vs. Long term

This is what's interesting about content marketing.

For new businesses or businesses that use traditional marketing models, when they use advertising, normally the number of buyers will increase.

But when the ad is stopped, it returns to 0 again.

This is because they only know your existence through advertisements and promotions.

Not so with content marketing.

When you have useful content, other people will still be able to find you.

Visitors will become followers, subscribers, then become customers, in the end, they will also help promote your business to their acquaintances.

Not only that ...... by providing content, it means that you will also open new channels to bring in visitors other than advertising. Such as: Search engines, social media, community sites, other people's websites, email and others.

That's why websites that do content marketing will get more visitors in the long run. Even compared to those who put up advertisements.