Important of Marketing Functions in a Company

Marketing is one part of the company that has an important role in determining the progress of the company. Because this field has a function to generate income for the company. The greater the income that has been achieved, the more the company will grow. And vice versa.

However, this marketing field cannot stand alone in a company. Every activity carried out by this division has a relationship and is related to every part of the company. Such as the production department, human resources, research and development, and the finance department.

Without a harmonious relationship with all these parts, the marketing division will not be able to function properly.

With the production department, the marketing department needs to know the characteristics of the product which must be controlled by the production department. And the task of the marketing division is to convey the characteristics of the product to the public.

Several branches are part of marketing. Some of these branches include sales, promotion, and marketing communications. This needs to be understood because in today's society many are confused about the understanding between marketing and sales. The two things are different, even though they are still in one system line.

Marketing Functions Within the Company

Each part of the company has its function. Although in general, the purpose of each section is to bring the company's progress. But specifically, some functions must be achieved by each of these parts.

For the marketing function itself, several things become the function of this section. Some of the functions of the marketing division include:

As part of introducing the company to the public, through the products made by the company. This role is referred to as the promotion role.
Marketing is in charge of generating income for the company by selling the company's products. This role is one of the marketing functions in the sales field.
The marketing division plays a role in establishing good relations with customers and the community as well as being a bridge between the company and the external environment. This is done as an embodiment of the concept of marketing communication.
Marketing has the task of absorbing information and conveying to the company everything useful to support product quality improvement and sales. This is the role of marketing in the field of research and development.

That is an article about Importante of Marketing Functions in a Company. Hopefully, this article will give some kind of benefits to you.